... looking at the world income map, it is obvious that USA and western Europe are potential markets for Spyker, however, Russia, China and the Emirates seem less obvious. See the interesting animated graphics here.
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Looking at these maps I conclude that even Alaska would be a potential market..
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... interesting article about the Chinese supercar market. Nice tutorial on consumer behaviour. (source)
Main points are:
- recognized as super luxury cars: Bentley, Bugatti, Lamborghini, Spyker, Maserati --- note: Ferrari is missing. Porsche is too cheap to be included.
- market size doubled 2006-7, 2007-8 and 2008-10!!! Currently we are talking 1,900 cars in 2010. See figure below.
- customer groups are (1) rich and never working, just enjoying life, (2) successful entrepreneur and (3) semi retired
- appreciation groups are (1) car connaisseurs and (2) just own without much appreciation of performance
... this is then meticulously described, and examples given. I am afraid the translation is not really good, but understandable. See here.Attached FilesLast edited by amzamz; 09-07-2011, 12:41.
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